Not so long ago, there was an ordinary man.

This ordinary man, for the rather naive reason of "it seems creative and fun," joined an advertising company

The job he was assigned was "data analysis."

Suddenly, data analysis becomes his job

Continue to see the "real psychology of human beings."

Data analysis is useful for improving websites and apps.
For example, from data indicating "few users are registering for the app,” we might be able to speculate about human psychology like “people find the registration process is cumbersome.”

Since machines cannot understand emotions like “cumbersome,” deriving meaning from data requires humans to understand human emotions.

Ordinary man explaining how data indicates human psychology

At first, the ordinary man thought that data analysis was a "mechanical task of processing large amounts of data."

However, through practical experience, as he witnessed the genuine psychological activities of humans, he realized that it is a vibrant endeavor that involves continuously engaging with human emotions.

Is There Anything To Do With Data Analysis

When this ordinary man finally began to get used to his jobs, he wondered.

Isn't ata analysis a kind of technology that delves into the essence of humanity?
By utilizing this, is it possible to achieve something extraordinary? Something that could bring about a profound change in life itself.

That's when they came up with the idea of a "graduating from a quitter app."

The ordinary man was developing an app as a hobby.
By incorporating the techniques of data analysis, it seemed possible to accurately understand the psychology behind being a "quitter."
The plan was to integrate "actionable methods" into the design of the app.
In doing so, many people might be able to overcome the challenge of being a quitter.

As someone who was a dedicated quitter, the ordinary man deeply felt the importance of "continuing things," making the theme of overcoming being a quitter particularly significant.

Without hesitation, the ordinary man began the development of the app.

Surprisingly Not Going Well

However in fact, when he actually started making it, it doesn't work at all.

Ordinary man feeling overwhelmed by reality

First, he was thinking that "setting goals too high leads to failure," so he decided to design the app that only allows setting one simple goal.
However, this received a surprisingly huge amount of negative feedback.
The intention behind it did not come across at all, and the app was criticized with comments like, "Doubting the technical capability because it only allows one goal at a time."

Even his lifeline of data analysis couldn't be utilized.
Unlike services from large companies, data could not be gathered due to the small number of users.
The ordinary man felt powerless without the ability to utilize his only weapon.

Obviously, there were almost no positive reactions from users or a sense of accomplishment for having "graduating from a quitter."
The feeling of “doing something meaningful” was entirely elusive.

Even Though, Keep Going

Even so, the ordinary man continued to make improvements.
He desperately tried to avoid the humiliation of "become a quitter of creating a quitter graduating app."

Ordinary man who surprisingly didn't give up this time

The ordinary man had friends who were unfamiliar with this app try it out to observe the reactions of "first–time users."
He noticed several times confused faces about the specification of "being able to set only one goal."

He also listened to the experiences of "people who had been using the app for a while."
It became clear that the natural fact that "motivation to continue an action will inevitably weaken over time" is often ignored by users when setting goals.

The ordinary man delved into books, articles, and research results on continuity and habits.
He found research results indicating that the number of days it takes to form a habit varies depending on the difficulty of the goal, and simple goals can be achieved in a shorter period.

In this way, he gradually deepened his understanding of users of the app and made adjustments to the design.

Results are Gradually Appearing

With continuous improvements are made diligently, eventually, a comment is posted on the App Store.

"This app truly saved me from being a quitter.”

–––––––––––––––––––––––––––
Title: I've been waiting for an app like this.
This is a great app that really saved me from being a quitter. No matter what I had tried before, I wasn't able to stop procrastinating. I had tried various methods, but it just couldn't. Thanks to this app, I managed to graduate from a quitter. All you need is just setting a goal initially, and then pressing a button each day once you've achieved it. With just that, I have been able to continue something. This is such a fantastic app.
–––––––––––––––––––––––––––

It marked the first successful outcome of the efforts.

The ordinary man was delighted.
And with even more enthusiasm, he continued to strive for improvement.
The voices saying "I was able to continue for 30 days!" increased one by one, and soon users began to grow with word of mouth.

As the user base expanded, so did the data.
Finally, the true power of data analysis came into play.
Analyzing the behavior of those who were able to continue a habit, trends such as "doing it everyday is easier to sustain than doing it five times a week" were identified.

Even for problems that couldn't be intuitively answered, solutions became apparent.
The conclusion was drawn that having a rule like "just starting your goal over again if you keep procrastinating" would be beneficial.

Users' Voices Touching Heart

And so, the app gradually became a tool that could be of help to users.

Words of gratitude such as "Thank you for creating this app" are repeatedly received from users.
Each of these touches the heart of the ordinary man.

Each voice, one by one, made the ordinary man feel, "I am finally doing something valuable."

This feeling eventually gave rise to his desire to "live centered around this activity."
The repeated voices from users strengthened this thought day by day.

And one day, the ordinary man made a decision.
He left the advertising agency and founded the app development company bondavi.

Since Then and Future

“Habit” continues to evolve.
Supported by the feedback from users, recognition such as being selected as Apple's "APP OF THE DAY," and various media features, it has now become the top habit–building app in Japan.

(Ranked No. 1 in Japan in all of the following: ① Number of downloads ② Number of App Store ratings ③ Average App Store rating)

Featured in the App Store

We've found supportive allies who resonate with our ideas.

However, there are still people who, despite using the app, end up feeling discouraged.
There are still people who had expectations on our app but end up feeling disappointed.

It is clear that this means bondavi’s app is not good enough, and there is still much room for improvement.

We need to continue understanding humans more deeply, staying objective without losing sight of facts, and being rich in heart without losing our humanity to the numbers.

There is still a lot to be done.

bondavi's activities after

Philosophy of bondavi