Living without beliefs can make life much easier in the world.
If zoos had no unnecessary beliefs, they could navigate challenges with statements like, "just put a striped shirt on a regular horse and send it out if there were no zebras."
However, with beliefs, such strategies are not viable.
Criticism like "It’s just so disappointing that there are no zebras" would likely tarnish the reputation of the zoo.
Our company, unfortunately, is burdened with such troublesome beliefs.
Bondavi's belief is to provide "apps with 100% no strings attached."
It's not “an app that becomes fully functional only after viewing ads,”
or one that “unlocks its potential after making in–app purchases.”
It’s the app that is "100% with no strings attached."
No matter if you are working adults who feel resistant to ads, or students who are financially strapped, Bondavi aims to make the app 100% enjoyable for everyone.
And, as creators, we want to take pride in what we are making.
This is our philosophy.
Our company, under these lofty beliefs, has adopted the policy of "revenue is only for donations."
As a result, what was waiting for us was surely deficits.
Supported by the kindness of warm–hearted users, we are now gradually moving towards profitability. However, even with over 5 million downloads, stability in operations is not guaranteed.
Even so, Bondavi continues its activities under this troublesome belief.
A zoo without zebras may not have money and popularity, but at least it can still love zebras.